Game Metadata and Covers
When submitting a game to Jogos, you must add 2 cover images (horizontal and square) and upload a preview video. We also recommend that you occasionally update the cover after the game is released. Update the metadata QA and the game update introduction description. This guide explains our specifications and provides creation guidelines.
Metadata
Game Naming Convention
Place the core gameplay term within the first 8 characters (e.g., "Zombie Shooting" is better than "Ultimate Zombie Shooting Battle"); avoid using special symbols such as ®™.
Description Writing
[Hook sentence] + [Core gameplay] + [Unique selling points] + [Social/reward mechanism]
- Example: "Survive in the post - apocalyptic ruins! Build shelters, collect resources, and form alliances with global players. A unique weather system brings real - life survival challenges. Log in daily to receive rare equipment!"
- Avoid using vague expressions such as "easy to understand".
Operation Instruction Specification
- Example: PC: WSAD for movement / mouse for aiming / spacebar for jumping. Mobile: Left virtual joystick + right skill buttons.
Game Visual Material Production Guide
Core Value of Game Covers
Game covers are the "store windows" on the platform, directly affecting user click - through rates and game exposure. An excellent cover can make a game stand out among hundreds of similar products. Cover updates usually lead to a significant increase in session volume. Timely updates: Update the cover when the game content is updated (e.g., festival events, new levels). It is advisable to control the update frequency to 2 - 3 times a year to avoid users losing brand recognition.
Cover Design Specification
Technical Specifications (Mandatory Requirements)
Type Aspect Ratio Pixel Size Horizontal Cover 16:9 1920×1080px Square Cover 1:1 800×800px
- The two sizes need to maintain a unified visual style.
Design Prohibitions ⚠️ Elements prohibited from being added: Borders, text (except for the game title), icons/LOGOs. ⚠️ Content prohibited from being used: Blurry images, copyrighted materials, promotional phrases such as "New Version/Play Now".
Best Practices
| Principle | Recommendation | Case Reference |
|---|---|---|
| Avoid Pure Screenshots | Use character/IP images + stylized titles | "Shell Shockers" |
| Minimalist Layout | Keep the picture blank and avoid element accumulation | "Tiny Fishing" |
| Enhance Title Recognition | Embed a prominent game name (using custom fonts) | "Helix Jump" |
| Stylized Fonts | Use fonts that match the game's aesthetics | "Road Raiders 2" |
- Resource Acquisition
- Inspiration sources: Competitor analysis on Steam/Epic Games platforms.
- Outsourcing recommendations: Professional designers on Fiverr/UpWork.
Preview Video Production Standards
Basic Requirements
Duration: 10 - 15 seconds.
Size: ≤30MB.
Mandatory resolution: Horizontal 1920*1080p (16:9).
Content Strategy
Game Type Shooting Focus Racing Multi - angle racing (inside the car/weather changes/map switching) Multiplayer Combat Full - member battle scenes + victory celebration animations Action High - light operations such as weapon combos/building creation RPG Character evolution process + appearance customization display Production Prohibitions
❌ Elements prohibited from being used: Opening transitions, black screens, black borders, mouse cursors, "Play Now" text.
❌ Operations prohibited: Accelerated playback, adding audio tracks (the platform mutes them).
❌ Accepted scope: In - game screen recordings or non - misleading animations.
Key Efficiency - Enhancement Tips
Covers ≠ Gameplay Demonstration: Focus on artistically expressing the game's worldview. The hover preview function is responsible for explaining the gameplay. The Golden 3 Seconds of the Video: The opening should include the most visually impactful scenes (e.g., car drifting/character ultimate skills). Cross - size Consistency: The square cover should retain the core visual symbols (e.g., the key element in "Crazy Crypt").
This guide is also suitable for the mobile browsing scenario. All specifications are verified based on the behavior data of tens of millions of users on the platform. Optimize your visual materials immediately to increase game exposure.
We recommend using the following video editing and conversion tools:
- ClipChamp (Windows) and iMovie (Mac) for video editing.
- HandBrake: An open - source video conversion tool.