Advertising Requirements
- No revenue will be shared before the game is officially released.
- If you have integrated the Advertisement SDK, our team will check to ensure that the game can run smoothly with ads turned off. If there are issues, the game will be rejected. For example: The game must not lag between levels. The rewarded ad button should not be ineffective.
- Only ads requested through Jogos' SDK are allowed. We do not permit the use of any third-party ads within the game.
These types of ads are available through the Jogos SDK:
There are two types of video ads
Interstitial ads: Used when switching levels or scenes. These ads typically last 5 seconds before they can be closed.
Rewarded ads: Used when setting up rewards in the game. These ads typically last 30 seconds. They can be closed after 5 seconds but no reward should be given; closing the ad after 30 seconds allows the user to receive the reward.
In-game banners
- Place banners on UIs where players will stay for a long time, without blocking game UI or buttons.
For specific usage methods and display specifications, please refer to Video Ad Requirements and Banner Ad Requirements.In-game ads and purchases should provide players with meaningful and rich experiences and should not appear before users have experienced a reasonable amount of game content. Most importantly, in-game ads must not:
Prevent the game from continuing.
Deceptively mislead players into triggering them.
Be displayed continuously at high frequency or multiple ads at the same time.
Video Ads
Interstitial Ad Specifications
Display timing
It is forbidden to interrupt the game process (such as during battles/operations) or appear abruptly.
Allowed scenarios: When switching levels/player death/map loading.
It is forbidden to trigger on navigation buttons (e.g., clicking main menu/settings/store).
Interaction handling
The game must be forced to pause when the ad is playing (The SDKs for Unity and Cocos have already handled this; if integrating with Html5, you need to handle it yourself).
Ad requests are not responded to immediately. User UI interactions must be blocked (do not display interactive rotating icons at this time) until the adFinished or adError event is received.
Exception handling
Sometimes, game video ad requests may be unfilled (possibly due to time constraints, ad blocking, or low demand). When adError is received, the game process must be seamlessly resumed.
Your game should be muted during video ad playback; mute only when the ad is actually playing, not when requesting the ad. Restore sound until the adFinished or adError event is received. (The SDKs for Unity and Cocos have already handled this; if integrating with Html5, you need to handle it yourself).
Frequency control
The SDK automatically manages the display interval (≤1 time/2 minutes).
Excessively frequent requests will be automatically ignored by the SDK.
Rewarded Ad Specifications
Design principles
It must be an optional value-added service, not mandatory to watch.
Rewards must be attractive (appearance/items, etc.).
For equivalent rewards, alternative options such as in-game coin purchases must be provided.
Interface requirements
The button position must be fixed and prominent.
It must be clearly labeled "Watch ad to get reward".
The skip button must have the same style as the ad button, and the rewarded ad button must not be misleading in any way.
A reward notification must be displayed after the ad ends.
Prohibited behaviors
It is prohibited to require watching multiple ads to obtain a single reward.
It is prohibited to display ad buttons in real-time scenarios such as competitions/battles.
It is prohibited to hide/delay the closing or skipping of ad buttons.
It is prohibited to force pop-up rewarded ad requests.
Frequency control
Do not provide rewarded ads too frequently. Use a timer to inform users or hide the ad request button.
Do not over-promote rewarded ads. If the game's rewarded ads are well-designed, users will naturally be willing to use them, and there is no need to remind them too frequently.
Reward Ad Examples:
In-game store ads are an effective way to monetize players with purchasing intent. Players can be incentivized to watch ads by rewarding in-game currency or paid items.
Do not use ads every time a user dies. Maintain the scarcity of "rewarded ads" so that users will look forward to them.
Do not provide rewarded ads too frequently. Set an ad cooldown timer and inform users of this.
When there are no ads available, prompt "Try again later" to encourage players to try again later.
Rewards obtained from ads must have alternative options. For example, users can also use coins earned during the game to purchase rewards.
It is not allowed to combine interstitial ads between levels with rewarded ads for continuing to play the current level. For example, between two levels, you can choose to watch an intermission ad and restart, or choose to "watch an ad to get double rewards and continue playing", but you cannot use both.
It is necessary to clearly state that ad rewards are optional. It is not allowed to hide or delay the skip or close buttons.
When the rewarded ad returns an adError callback due to daily user limit, or being restricted due to too frequent requests:
- There is no need to repeatedly display ads to avoid double prompts affecting the experience.
- It is recommended to use a countdown limit; or use a daily limit.
In-game Banner Ads
Banner Ad Specifications
In-game banners are only allowed to appear on UIs with an average opening time of at least 20 seconds and useful content.
Ensure that in-game banners do not block any UI or buttons in all game sizes (including mobile devices).
Do not display game banners during intense gameplay operations.
In-game banners must be clearly distinguishable from game content.
Frequent refreshing is prohibited (interval must be >60s)
Ad Blockers
Explanation of Jogos platform ad blocker management policy
We are always committed to reasonably managing the use of ad blockers while ensuring user experience. Considering that ad blocking detection may have errors, the following measures are formulated on the premise of ensuring basic game experience. When the system detects that a user is using an ad blocker, the following measures will be taken:
All players (including users using AdBlocker) can play the game normally; it is strictly prohibited to restrict or punish players using ad blockers in any form
It is allowed to restrict some advanced functions
It is mandatory to clearly mark the prompt "This function is temporarily unavailable due to the use of an ad blocker" in restricted functions
※ Disable full-screen pop-up notifications
※ Ensure that the rewarded ad button does not become unclickable or have no prompts
When the rewarded ad returns an adError callback due to ad blocking:
- It is not recommended to issue player rewards
- Do not repeatedly display ad blocking prompts (the system has handled it uniformly) to avoid double prompts affecting the experience